About Us

Roga Origins
Roga Africa was created to address the lack of stylish, size inclusive fashion for African
women that offered bold, confident, and comfortable fashion all at once. As an African
woman, I often struggled with finding stylish outfits that truly fit. Being a size 12 at the top
and a 14 at the bottom, shopping was always a challenge. I wanted clothes that allowed
women like me to move freely and feel beautiful without constantly worrying about sizing.
That’s where our relaxed, oversized fits came in pieces that flatter without restriction.
There’s also the pride of a daughter rocking one of her mum’s clothes. In a personal
moment some years ago, my mum handed me a linen shirt she had owned for over 10
years, and when I wore it, it still looked and felt amazing. That experience sparked my
appreciation for linen a fabric that’s breathable, durable, and perfect for our African
climate.
We also saw a broader gap in the market for versatile pieces that could transition across
different occasions from casual to formal, while still reflecting African identity. Many
African fashion brands lean either too traditional or overly Westernized. Roga Africa
strikes a balance, offering breathable linen pieces that are stylish, conscious, and crafted
with care